Many people ask this question and wonder if it is relevant to thier business and website. The answer is a BIG resounding yes!  The acronym SEO stands for Search Engine Optimization. Which really means:  Building  into  your website content (the information in your site about your business and industry) and code (html) that makes it easier to be found by Google, Yahoo!, MSN and the other “search engines” as well as marketing the site through link building and social media networks.  Which when all of this (and much more) is done correctly will give you an higher SERP (Search engine ranking position or Search engine results page) with search engines and in turn bring more visitors / customers to your site.