I have decided that I need to be helping my clients navigate through the murky waters of their internet marketing with the occasional bit of homework and “assigned reading”.

Why???  Because many clients want more control of their online image but do not know how to start, and many of them (could be you!) do not understand how important it is in this day and age (where digital IS the only way businesses are reaching their intended audiences)!

Many of things that I do for my clients (especially in the beginning when SEO (search engine optimization) and internet marketing are VERY new ideas to people) seem a bit odd and redundant.  Sometimes, clients think I am a bit obsessive about doing things to their websites that they don’t like or understand, only to see fantastic results and improved rankings with Yahoo!  And Google.

But, it does not stop there, unless you are on one of my monthly “maintenance plans”, then it means that the continual and repetitive process of SEO and the internet marketing is up to YOU!

So, to better understand how to do this and WHY you NEED to be doing this, I have attached a link to your first reading assignment. Please, read this. http://www.wordtracker.com/academy/case-study-istylista It is a quick read and gets to the heart of “Why” I ask you to do certain things (like blogging)

If you are maintaining your own SEO and marketing, you need to understand how and first of all WHY…. I want all of my clients to succeed and get results, whether I am doing your SEO or you are.