The article below is a helpful (and quick) read that can you give a nice and easy primer on the art and science of SEO.  Many of my clients and friends have asked me about different techniques they have picked up on the internet or by talking to their friends/co-workers… be careful and take your time, whether you are doing your own SEO or or you are thinking of hiring a SEO consultant. If you jump on a “quick-fix” SEO techniques it could end up hurting you if Google (and other search engines like Yahoo! or Bing) consider it “black hat” or unethical in the world of SEO.  e.g. masking your keywords and text (copy) by setting it the same color as your site’s background.  This was very popular a few years ago, and it worked, but now a site will be penalized and possibly “sandboxed” (meaning your site has been flagged by Google and dropped from search results) for employing this method.

Article about the art and science of SEO