SEO ( organic search engine marketing) vs. SEM ( pay per click search engine marketing )
If you are wondering what is better, seo or sem? Pay per click (ppc) campaigns or organic optimization of your website you could easily find many points to support both sides. But, it seems the dabate is getting more and more lopsided.
The arguments for the organic or seo method are getting stronger. Below, I have listed the most compelling and worthy points for why a business should reconsider on which they choose.
How pay per click campaigns might be hurting your online marketing and budget
- Paying the price - Pay-Per-Click campaigns are fraught with drawbacks and one of the biggest issues is that it is no different than if you were to pay a fee for each person that walked into your store, regardless if they bought anything or even if they talked with you! What would happen to your advertising budget if you had to pay EVERY time someone walked into your business on accident or you did not have what they were looking for?
- Click Fraud - Click fraud is when clicks onto links are perpetrated by an advertiser’s competitor to deplete the paid search advertiser’s marketing budget. According to the Click Fraud Index "The overall industry average click fraud rate grew to 17.1% for Q4 2008. That’s up from 16.0% in Q3 2008 and from the 16.6% rate reported for Q4 2007."
- Search Trends - 66% of customers report that they distrust paid search advertisements. An additional 29% of search engine users report being annoyed by paid search ads.
- Avoid the top spots - People are now saavy enough to know that the shaded and highlighted results are "paid advertiser" spots and only 20% of search engine users will view a paid search listing.
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