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SEO Tools - Internet Marketing and SEO Strategies for small business

Wordtracker Keyword Tool for researching keyword search popularity. Wordtracker also offers a limited free keyword research tool.
Keyword Discovery - this fee-based keyword research tool has received many positive reviews - free trial available
Are you writing your content for you or your customers? let the The WeWe Calculator decide if are you talking mostly about them and their needs or are you talking mostly about yourself?
Google AdWords's Keyword Tool (can get some keyword ideas & relative search popularity numbers here)
Google AdWords's Keyword Selection Sandbox (can get some relative popularity values here)
SEOMoz Page Strength Tool (or see their other SEO Tools)
See your website like a Search Engine sees it. seo-browser.com
MSN's complete set of SEO tools includes demographic prediction, content analysis, and many others.
Rex Swain's HTTP Viewer See exactly what an HTTP request returns to your browser
TouchGraph Google Browser an easy tool to visualize your website neighborhood, Use this free Java application to explore the connections between related websites.
Socializer - links to social bookmarking sites Instead of having a link to each social bookmarking website, you have a single link to all of them!